The Shift: from Styling to Strategy
Design for business
Case study: the PIVOT cordless hand vacuum
Better than looks alone
Delivering: a neat folding nose mechanism generating an iconic form while saving space in the home.
Zero self assembly required, plus on board integral extending crevice wand and flip out brush tools.
35% reduction in box size = significant savings in materials and shipping logistics and warehousing capacities.
Greater logistics savings on pallet and distribution
Valuable savings in shipping containers:
in cost and environmental impact.
Let's do more with less
Case study: the PIVOT cordless hand vacuum
Utilising Mckinsey Design to Value training
Design for: Simplicity
Swap just two components to create a new SKU with updated primary colors and a visual trade-up.
Recyclability
Post-processing finishes like metallic paints and chrome plating complicate and contaminate recycling streams, negatively affecting LCA and MCI environmental metrics.
By incorporating snap-fit designs, small chrome-plated fascias can easily be detached from the primary ABS housings.
Servicing & Maintenance
Quick release removable bowl assembly allows it to be thoroughly cleaned by the user. It can be washed as it is separate from the electrical components.
If a unit comes back under warranty the bowl containing household germs and bacteria can be swiftly isolated / removed without opening.
Editorial & Consumer Recognition: "Best Overall," and "Best Budget" awards from consumer tech and review publications across America and Europe for its performance and design utility
Delivering:
Clear retail feature offering end-user benefits with convenient access for effortless cleaning and emptying.
Streamlined production and SKU management, delivering cost savings in logistics and supply chain overhead.
Versatile platform design and shared components adaptable to a broader product lineup (flexi and pivot), cutting development time and tooling investment.
